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About This Project

Defiance, OH - 6,757 s.f.

The Defiance branch was designed to be the new version of Citizens National Bank’s prototype and the standard for future branches.

 

The integration of a new color palette, new finishes, and a graphics package that were updated, but conducive to the original facilities, were established to reinforce their new brand equity.

 

The brand was not completely abandoned, but refreshed, to convey a more current and relevant appearance.