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My General Social Media Recommendations…for any Industry
These 4 questions need to be asked when considering taking the plunge into social media.
Once you have evaluated and selected the right social media for you, then it is time to:
What IBA Annual Convention speakers had to say about social media & blogging
At the Indiana Bankers Association Mega Conference last week, I attended an educational track called “The Role and Risks of Social Media in Retail Banking” with speaker Kristin Sundin Brandt of Sundin Associates, a financial marketing company offering online services & beyond.
What I learned about Social Media for Banks
Banks use social media for:
Be sure to take advantage of the ripple effect of social media. When you see a friend likes something, her 245 other friends are seeing that she liked it too. Imagine if what she liked was your company!
Use social media for customer service. Who likes to call an automated help line? No one! Social media allows customers to identify problems to you quickly, you can respond to that issue ASAP & acknowledge that it is being given prompt attention, give status updates, and respond in a timely fashion when resolved. Customers like to help and there have been cases when they actually troubleshoot for you!
Bank of America on Twitter is the king of customer care, they follow everyone who follows them, creating reciprocal relationships to communicate privately & trouble shoot issues. When a customer reports a problem publicly on their Twitter, since they follow that customer, they can respond privately & get the issue offline ASAP.
The LinkedIn social media channel can be tricky for the banking industry since many banks in different states have the same or very similar names, making company identification and claiming a nightmare.
Biggest Risks of Social Media for Banks
Measuring social media
What I learned about Blogging for Banks
Also at IBA was an educational track “Ten Corporate Blogging Secrets for Banks,” with speaker Erik Deckers of Professional Blog Service.
Why blog? (according to Erik)
What to blog about?
Preview and/or summarize events.
My General Blogging Recommendations…for any Industry
I hope to gain more insight into social media & blogging best practices for the many business sectors we serve such as health care, education, credit union, etc. during this trade show season.
Stay tuned!