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K4 President, Jeff Klump & Richwood Bank President/CEO, Chad Hoffman. Photography by Bella Photographics
Questions for Chad Hoffman:
What was the basic impetus for starting this project? Here you are at Main and Main, the dominant/only bank in town, why go to such an undertaking?
What feature(s) do your customers seem to like the most?
You have been in the space for a little bit of time now, what is one benefit you are getting you didn’t expect?
Richwood Bank, Photography by Bella Photographics
How were the new teller pods received? Any push back from customers or employees? What about the cash recyclers?
If you could change anything in the process, the materials, or the services, what would that be?
Why did you choose K4 Architecture + Design as a partner to work with on this project?
Do you foresee rolling this concept out to your other branches? Could this concept become a prototype for future branches?
Questions for Jeff Klump
What were you initial thoughts when Richwood Bank approached you with this project?
What concepts did Richwood Bank implement that lend well to the future of branch transformation and configuration?
Richwood Bank, Photography by Bella Photographics
What elements of the Richwood Project do you think reinforce the branch as the #1 touch point in the customer experience?
In combining factors such as spatial relationships between the offices and the transaction areas to allow cross selling opportunities, how did you see the cafe fitting into the flow of the branch?
Have you seen a general trend in the industry of banking combining with retail successfully, and how is Richwood Bank at the forefront of this movement?
How does adding the café foster the importance of promoting a sales culture and cross channel integration, blending personal touch with technology?
What do you think are critical dynamics of new markets considering this concept?
Read more about this project in the 4th quarter edition of The Ohio Community Banker.