Defiance, OH – 6,757 s.f.
The Defiance branch was designed to be the new version of Citizens National Bank’s prototype and the standard for future branches.
The integration of a new color palette, new finishes, and a graphics package that were updated, but conducive to the original facilities, were established to reinforce their new brand equity.
The brand was not completely abandoned, but refreshed, to convey a more current and relevant appearance.
