Shortly after implementing social media to K4’s marketing mix, I began to like & follow all of our current clients and prospects and became interested in their social media strategies.
Since Internet Marketing is my passion, I naturally began to wonder if social media and blogging could be additional services we could help our clients with. Since we are already spearheading the design of their exterior & interior spaces, could we assist with print and digital marketing as well, creating a complete branding package and total consistency of the message?
Prior to attending the Indiana Bankers Association Mega Conference last week, while perusing the event agenda, I found many educational tracks being offered on marketing, social media & blogging. Clearly, this is what our clients want to know about! I became excited to attend the tracks to learn more about how we can advise our Banking clients in their branding efforts.
Selecting social media is like selecting any other traditional media from a rate card, each one has its own reach, demographics, etc. The difference from traditional media – IT’S FREE! However, it does take time and strategy to maintain. Don’t be the manager that assigns the task of social media to the youngest person in your company, because “they know these things.” You need a clear-cut plan and strategy with everyone on board (at least aware) from the Executive level down to the Interns.
I personally believe managing three different social media channels at a time is plenty. The worst thing you can do is adopt a plethora of channels and not keep them current. Be realistic about how much time and staffing you can devote to social media.
These 4 questions need to be asked when considering taking the plunge into social media.
Once you have evaluated and selected the right social media for you, then it is time to:
At the Indiana Bankers Association Mega Conference last week, I attended an educational track called “The Role and Risks of Social Media in Retail Banking” with speaker Kristin Sundin Brandt of Sundin Associates, a financial marketing company offering online services & beyond.
Banks use social media for:
Be sure to take advantage of the ripple effect of social media. When you see a friend likes something, her 245 other friends are seeing that she liked it too. Imagine if what she liked was your company!
Use social media for customer service. Who likes to call an automated help line? No one! Social media allows customers to identify problems to you quickly, you can respond to that issue ASAP & acknowledge that it is being given prompt attention, give status updates, and respond in a timely fashion when resolved. Customers like to help and there have been cases when they actually troubleshoot for you!
Bank of America on Twitter is the king of customer care, they follow everyone who follows them, creating reciprocal relationships to communicate privately & trouble shoot issues. When a customer reports a problem publicly on their Twitter, since they follow that customer, they can respond privately & get the issue offline ASAP.
The LinkedIn social media channel can be tricky for the banking industry since many banks in different states have the same or very similar names, making company identification and claiming a nightmare.
Why blog? (according to Erik)
What to blog about?
I hope to gain more insight into social media & blogging best practices for the many business sectors we serve such as health care, education, credit union, etc. during this trade show season.