Mason, OH – 5,600 s.f.
Embarking on the journey of converting an old restaurant building into a vibrant banking center hub for First Financial Bank involved communicating brand identity and maintaining brand consistency while creating a new and dynamic space.
The mission was clear - to breathe “First Financial” life into a former restaurant facility, utilizing existing materials from its unique exterior while infusing it with the unmistakable bank brand. This facility was envisioned not only as a branch and banking center but as a thriving community and meeting space, a testament to the bank's commitment to serving its clients beyond financial transactions.
Working within the constraints of an existing building and harmonizing its exterior materials with First Financials’ distinctive identity presented an exciting challenge. The K4 team rose to the occasion, ensuring that when you pull up, it unquestionably feels like a First Financial Bank. We added a 2-lane drive-through with ITM’s, combining convenience and modern technology to enhance the customer experience.
The interior design embraces updated, brighter, and more modern finishes and furniture. The result is an inviting, fresh, and uplifting atmosphere that mirrors the bank's commitment to staying ahead of the curve while remaining rooted in its community values.
This banking center hub holds immense potential for First Financial Bank. It not only consolidates operations from multiple locations but also expands the range of services offered. The efficiency of this hub will undoubtedly improve overall banking operations, providing customers and the surrounding community with a comprehensive and convenient banking experience.
