Kentland Bank

Kentland, IN – 5,160 s.f.

Kentland Bank acquired a new facility for their Main Office/Operations Center only a few blocks away from the original Kentland Bank site. They approached the K4 Team to develop concepts to build a new retail branch facility on the original bank site, tear down the old Main Office building, and convert that area to become the front parking lot for the new branch.

The new 5,160 SF branch features three drive-thru lanes and offers great visibility at the corner of 4th and Lincoln Streets in downtown Kentland, diagonally across from the historic courthouse. 

Kentland Bank wanted the branch to have a strong brand presence and make connections to their local history. They wanted to borrow from some of the brand elements they have used in other facilities; yet also create their space to be modern, open and engaging, conducive to customer facing branch services. 

The facility was designed with a palette of exterior materials to blend in with the historic character of the downtown Kentland square with a branded entry portico. The interior of the facility was designed with an open plan featuring two Teller Pods, nine offices, and a comfortable conference/loan closing room. The interior finishes selected created a warm comfortable environment, with dark wood tones, raised wood panels and trim, and a palette of gray tones to compliment Kentland Bank’s existing branding.

The branch incorporated modern technologies like teller cash recyclers and remote video drive thru systems, to provide operational and staffing efficiencies. 

Kentland took their brand consistency a step further by using K4 Marketing + Branding services in addition to Architecture, Interior Design, Graphic Design & Construction services. First, the website and mobile banking app were updated and redesigned to be consistent with the brand elements used by the design team in the new branch. Next, the print marketing collateral was updated from business cards, to letterhead, to company handouts. Finally, social media headers were updated to be reflective of the website and branded organic social media posts were created and posted regularly to communicate who Kentland is as a multi-location bank, their community support and overall brand awareness. By utilizing the six services K4 has to offer, Kentland Bank was able to achieve brand consistency from their facility exterior to interior, and amongst both their physical and digital marketing assets.