Bowling Green, KY – 3,500 s.f.
Autotruck Financial Credit Union’s new branch in Bowling Green, KY, is designed as a mini replica of the Louisville headquarters to maintain brand consistency across their branch network. This newly built location replaces a previous leased space, establishing a permanent and visually cohesive presence within the community.
The branch features the same architectural elements as the main office, with a brick exterior, industrial metals, and clerestory lighting that reflect Autotruck’s roots in the automobile industry. Inspired by the headquarters, the interior design incorporates symbolic details like tire-themed ceiling elements, bringing a sense of connection to their heritage as a credit union for Ford Motor Company employees. The color palette of blues and neutrals is carried throughout, reinforcing brand identity and creating a familiar environment for members.
Focused on providing a member-centric experience, the new branch combines open-concept retail areas with advanced technology, enhancing service efficiency and accessibility. This branch is a testament to Autotruck’s commitment to growth and maintaining a cohesive brand identity as they expand, offering a reliable and consistent banking experience across all locations.
