Aren’t marketing + branding the same things? Nope, but they are closely related!
Branding is the act of expressing a company’s uniqueness in the marketplace via visual identity to attract ideal customers and business partners by managing their awareness and shaping perceptions. Any touchpoint with a current or prospective customer is an expression of the brand. Branding is more about client or prospect nurturing without directly asking for a sale.
Marketing includes all the activities that promote your products and/or services to generate revenue and increase sales. ALL marketing is a form of branding. Marketing activities seek paid transactions after branding efforts have developed the relationship. Marketing also includes creating and delivering value to your target market of current customers and prospects, and consistently working to delight current customer base and ensuring customer satisfaction.
