Washington, IN
First Federal Savings Bank of Washington sought to modernize its brand presence and ensure cohesive messaging across all customer touchpoints. K4 Marketing + Branding partnered with the bank to revitalize its online and offline marketing assets, aiming to create a seamless brand experience that reflects the bank's values and community focus.
Scope of Work:
We undertook a comprehensive redesign of the bank's website, focusing on a user-friendly interface, enhanced functionality, and a fresh, modern aesthetic. The new website integrates responsive design principles, ensuring an optimal user experience across all devices. Emphasis was placed on clear navigation, easy access to information, and streamlined online banking services.
To align with the updated digital presence, K4 revamped some of the bank's print materials, including statement insert and new website handout to communicate their recent branding efforts to their customers and community. We focused on consistency in color schemes, typography, and imagery, ensuring that the print collateral mirrors the visual identity established on the website.
- Social Media Graphic Creation:
Our team developed a series of branded graphics for use across the bank's social media platforms. These graphics were designed to promote key messages, special offers, and community events, all while maintaining the bank’s visual style.
- Social Media Management Services:
K4 provides ongoing social media management to ensure the bank’s messaging remains consistent and engaging. This includes content creation, scheduling, monitoring, and reporting, helping to strengthen First Federal Savings Bank of Washington's online presence and customer engagement.
To showcase the bank's commitment to its community and enhance the visual appeal of its marketing materials, professional photography of the bank’s facility exterior was obtained. These high-quality images were featured prominently on the new website and in print materials, helping to convey the welcoming and professional environment of First Federal Savings Bank of Washington.
The redesigned website, updated print collateral, and cohesive social media presence contributes to an enhanced brand experience for customers, reinforcing the bank’s commitment to quality service and community values. The comprehensive branding approach positions the bank as a modern, trustworthy, and community-oriented institution.
