Aurora, OH
K4 Marketing & Branding helped Valley Christian Academy achieve total brand consistency with a complete marketing department update, under a full marketing services retainer for one year.
First up – establish brand standards, update the print collateral and increase the social media presence and community building with consistent, organic branded posts. Next, the website redesign goals were to improve the appearance and layout of the homepage, incorporate an Administrator's Welcome video, and bring items of most importance/frequently visited to the forefront. VCA has two unique audiences who use the website in different ways - current and prospective families and we aimed to improve navigation and user experience for both!
Special campaigns surrounding Giving Tuesday and a Tax Donation Credit program were launched, via email and social media posts.
End result – enrollment and fundraising goals all met!
